Veterans Day is celebrated in the United States on November 11 to commemorate military veterans, i.e., men and women who have served in the US Armed Forces. To celebrate the end of World War I (November 11, 1918) and to honor all members of their armed forces who died in the line of duty, the Commonwealth observes Remembrance Day on November 11.
Memorial Day is more than a day off from college, a get-together with family and friends for a barbecue, or a long weekend for travel. Memorial Day is a day dedicated to remembering those who have died while serving our country. We commemorate this holiday by appreciating our liberties, which men and women in uniform safeguarded.
Brands and small businesses are hosting discos to honor US veterans. To honor US veterans, brands and small companies provide discounts and other promotional activities to veterans and their families. Creating awareness campaigns for Veterans Day and Remembrance Day is a delicate task that businesses must handle with care.
We’ll go over four memorial day marketing ideas in this article to help you prepare the Veterans Day and Remembrance Day strategies:
Be the early bird
This is an excellent idea for successful memorial day marketing. Your company must be strategic in its timing for your Memorial Day marketing campaign to succeed. If the marketing campaign is thrown together at the last minute, it will fail. A few weeks before the holiday weekend, your social media messages, postcards, and flyers must have your customers or prospective customers.
While some consumers will make a last-minute purchase, it is essential to give yourself enough time to practice before Memorial Day Weekend. Many businesses wait until the weekend before Memorial Day, or even the days leading up to Memorial Day, to publicize their special offers. You will get a head start on the competition by creating your campaign several weeks ahead of schedule.
Never forget to honor the veterans and the dead.
Memorial Day is an American holiday commemorating the men and women who have died while serving in the United States military. It is observed on the last Monday in May. Keep in mind that this is why we commemorate Memorial Day. Customers might get disappointed if you ignore the justification for Memorial Day in your marketing campaign. In your marketing materials, include a message expressing your respect for the fallen men and women.
You’re probably aware that people buy from people they identify with. On Memorial Day, the vast majority of Americans pay tribute to those who have given their lives to ensure the rights of others. So when you join your customers in paying homage to the dead, you build yourself as a trustworthy business that respects your customers’ values.
Don’t be shy about publicizing your venture.
Keep in mind that Memorial Day’s true meaning is remembering and reflecting on all those who have given their life to the country.
You may show your appreciation by taking altruistic actions to honor their sacrifices. Create a campaign to ensure that every veteran memorial is adorned with a flag or flower. Organize a special cookout to celebrate veterans. Collaborate with other businesses to fund a memorial statue, sign, or wall in a local park.
When you set out to help the community, you will be rewarded with free publicity from the media, and the community will support you in turn. In your Memorial Day marketing campaign, go beyond the standard thank-you note. Make your approach focused on a cause that represents your values.
Partnering with a local nonprofit or charitable group and earmarking a portion of profits as a gift to the organization is a perfect way for a brick-and-mortar company to increase sales and foot traffic during Memorial Day weekend.
Be creative in your selling.
The patriotic colors of red, white, and blue are naturally used in Memorial Day decorations. However, the strategy may be innovative. Aside from flags and balloons, a business can change its logo to fit the holiday theme. Military decorations and designs for emails and brochures may be considered excessive. Employees of the company should also dress appropriately.
You can keep patriotism in your Memorial Day marketing while also standing out from the crowd by combining these colors in unusual ways. Recreate your logo in red, white, and blue, or have your business mascot (or even yourself, if you’re the company’s face) bear Old Glory. People are drawn to music because it entices them to listen and puts them in a good mood.
On Memorial Day, some business owners invite live bands to perform, which is a fantastic idea. It may be about a military theme or something more fun and light, such as jazz or soul. The band can choose to perform outside now that summer is approaching. People are drawn to music because it entices them to listen and puts them in a good mood.